Christopher Mc NeilT-Shaped For the Win — CXL Conversion Optimization Minidegree Review5 min read·May 24, 2021----
Christopher Mc NeilConversion Rate Optimization For The Win — CXL Conversion Optimization Minidegree Review5 min read·May 17, 2021----
Christopher Mc NeilIntroduction to Google Analytics Audits — CXL Conversion Optimization Minidegree Review5 min read·May 12, 2021----
Christopher Mc NeilIntro to Neuromarketing — CXL Conversion Optimization Minidegree Review5 min read·May 3, 2021----
Christopher Mc NeilCustomer Value Optimization — CXL Conversion Optimization Minidegree Review5 min read·Apr 26, 2021----
Christopher Mc NeilA/B Testing for CRO — CXL Conversion Optimization Minidegree ReviewA/B testing is crucial for conversion rate optimization (CRO), but it can be difficult to know where to start.5 min read·Apr 18, 2021----
Christopher Mc NeilHeuristic Analysis frameworks for conversion optimization audits — CXL Conversion Optimization…What is heuristic analysis? Heuristic Analysis is a step-by-step method that helps conversion optimization specialists identify hidden…6 min read·Apr 11, 2021----
Christopher Mc NeilUser Research — CXL Conversion Optimization Minidegree ReviewUser research is the process of creating a deeper understanding of customers through direct contact.5 min read·Apr 5, 2021----
Christopher Mc NeilConversion Research — CXL Conversion Optimization Minidegree ReviewWhen you start thinking about optimizing the conversion rate, it’s tempting to fiddle with buttons, forms, and other low-funnel design…5 min read·Mar 29, 2021----
Christopher Mc NeilIntro to Google Analytics 4 — CXL Conversion Optimization Minidegree ReviewGoogle Analytics 4 is a new kind of property, with different reports than what you’re used to seeing in Universal Analytics properties.5 min read·Mar 22, 2021----