Content Marketing & Search Engine Optimization: CXL Growth Marketing Minidegree Review
Content marketing — is the marketing and promotion of your company’s products or services using content. It gives you a low-cost way to reach buyers where they are, which is mostly online.
It’s a broad topic but covers all forms of content for a business to help achieve its goals. Content can be informative, entertaining, and even an enabler to allow customers to make a purchase.
Some businesses are discovering that content marketing is the best way to ensure they are heard above the noise in this era of information overload and rapidly changing trends.
When done right, content marketing is an effective way to inform and entertain customers who discover, trust, and buy from you.
Last week I had the privilege of learning from three top practitioners in Content Marketing and SEO, Andy Crestodina, Dan Shure, and Martijn Scheijbeler.
If you want to increase your profits today, you first have to develop a content marketing strategy. Before you start, you decide what interests your users, what they like, and how to make it work.
Once you have established that, it is time for you to move forward with a customer-focused strategy. If your user is interested in this, the only way is to develop a “content marketing” program that links them.
Another vital role of content marketing is that consistent, high-quality content supports other parts of your digital marketing strategy.
A documented content marketing strategy also helps you to argue for your ROI in your conversations with your C-Suite.
Today’s consumer is more informed than ever before. They use search engines to make informed buying decisions, but their eyes are drawn to content, not ads.
Content marketing is the discipline of creating and distributing relevant and valuable content to attract and retain a clearly defined audience, which drives engagement and leads down the marketing funnel to the value-conversion stage (i.e., a purchase).
Search Engine Optimization refers to a set of strategies intended to improve the traffic ranking on your website. Having a high traffic ranking translates into improved visibility of your site in the search engine results.
Search Engine Optimization is designed to help your website rank for specific keywords linked to the products or services you provide.
SEO is an essential strategy because more than 80% of people who use the internet go straight to places like Google, Bing, and Yahoo! when looking for information, product prices, and services.
As a result, being on top of the search engine means that you get more visibility on the web, which translates into more users checking out your site, which eventually translates into more sales and more profit!
One of the biggest mistakes made when creating content for your business is establishing content goals. Many people approach content writing as if it’s a piece of paper that readers jump into and start reading.
While this might be true, you want to make sure that your goal is not only to get people to read your blog post but, more importantly, to achieve a specific action.
By knowing what action you want visitors to take, you will learn how many words to dedicate to each paragraph and where to place the call-to-action to convert visitors into subscribers or customers properly.
Keyword research is the first step if you are planning to perform SEO for any website. It is a process of finding out which search terms your audience uses the most to get to your site.
Topic research is an essential part of the content strategy for any business, blog, or website.
It will help you gain a deeper understanding of your target audience’s information needs, and surface topics that you might have overlooked or didn’t think were worth including in your content plan.
When you’re well-informed, insights will naturally come knocking. Good topic research is your basis for a solid and insightful blog post.
It enables you to turn information into valuable knowledge to your audience, which naturally attracts more readers.
This will help you turn one-time visitors into repeat visitors or subscribers, and ultimately sales leads.
There you have it, a very high-level introduction to what I learned from the SEO Driven Editorial Calender, Content strategy and SEO for lead generation, and Technical SEO courses.
If you’ve been trying to deliver high-quality, high-value content to your audience while growing your site’s organic traffic, check out the following courses:
SEO Driven Editoral Calender
- Learn how to start with a blank canvas and arrive at a few dozen high opportunity seed topics. You will be given a starter template, which you will use to complete the brainstorm and topic ideation portion of developing a content calendar that drives SEO growth.
- Learn how to prioritize your content based upon actual search opportunities.
- You will be shown exactly how to align topics to pages and content types best.
- Learn about page length, keyword targeting, and the top ingredients of rank-worthy content. You will also learn how to measure your content plan’s success correctly — and how to get full credit for all the hard work you’ve put in!
Content strategy and SEO for lead generation
- Learn how to create content that is easy for visitors to consume and easy for you to promote. Once complete, you’ll have the tools and tactics you need to drive traffic and results.
- Learn to use social media to grow your reach and rankings.
- Learn how to turn your day-to-day email communication into high ranking articles, find content opportunities within your organization, delegate using tools, outsourcing, and virtual assistants.
- Learn to measure the return on investment for your content marketing efforts.
- Learn what a page looks like (its HTML), how it’s made up, and what you can immediately improve when you look at a page (meta tags, on-page content).
- Learn how to create a good URL structure and what tools you have to guide crawlers around your site and prevent them from accessing certain areas.
- Learn how to generate XML sitemaps and how it will help you better understand content & index rates.
- Learn how to improve site speed.
Next week I’ll share my learnings from Messaging strategy in public relations, Data-driven influencer marketing, Email marketing: from basics to best-in-class, and Account-based marketing. See you then. Respect!